HP’s new logo [not implemented]

Hewlett Packard, known as HP Established in 1939 by Bill Hewlett and Dave Packard, is a technology company selling consumer products like computers, printers, digital cameras, software etc.

There was a rumor over the internet that HP is going to change their logo, it’s not true. Actually Moving Brands has designed new brand identity for HP, s posted a fantastic and detailed case study of their work here. But following statement from an HP spokesperson in regards to the potential new logo says:

In 2008, HP asked marketing agency Moving Brands to propose new ideas for various elements of HP’s brand identity, including fonts, graphics, and logos.

HP is one of the world’s most valuable brands and has no plans to adopt the new logo proposed by Moving Brands. HP did implement some of the other design elements shown in the case study.

As it is understood the new logo is not implemented by HP.

Anyway, I would like to share this incredible work by Moving Brands with you.


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